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A brand shoot in Hertfordshire with florist Julie from Blooms by Julie

I worked with Julie earlier this summer, when we were granted the break of restrictions and having not been able to photograph weddings, to say I was excited to be working with her and getting to photograph flowers to was an understatement.

Julie has such a kind and gentle nature, really taking the time to understand the needs of her clients, and as she works within funerals, this quality is hugely important in putting her clients at ease in a difficult time.  It was an absolute pleasure to work with Julie, we spent the day creating images as part of her rebrand from Blooms of Baldock to Blooms by Julie – so capturing her work, her in action and then more lifestyle-based imagery to really show off her personality.  As we were taking photos of the finished florals, I also talked Julie through how to take these sorts of photos herself too, as it’s an important skill for any florist to have.

On asking Julie what it was like to work with me, she said:

“I didn’t think I’d be able to afford you. I knew your work was amazing I’d seen it.  I worked hard to find the money and I’m glad I did, even if I did need to wait a few extra months…I loved our chat, and getting to know a bit about you as a person away from the camera.  Can you tell I’m a people person?!  And also learning a little about the product shoot and the lighting etc.

Amanda  knows her stuff and is worth every penny.  I just love her style.  I look so much more professional now, my customer / friends have made comments about the images saying how lovely they are.”

A brand shoot with florist Blooms by Julie creating a funeral spray arrangement. Images by London brand photographer AKP Branding StoriesFlorist Blooms by Julie conditioning flowers in her garden studio. Images by London brand photographer AKP Branding StoriesClose up of floral arrangements by Blooms by Julie. Images by London brand photographer AKP Branding StoriesFlorist Blooms by Julie conditioning flowers in her garden studio. Images by London brand photographer AKP Branding StoriesFlorist Blooms by Julie conditioning flowers in her garden studio. Images by London brand photographer AKP Branding Stories

A brand shoot with florist Blooms by Julie creating a bouquet arrangement. Images by London brand photographer AKP Branding Stories


ARE YOU WANTING A BRAND SHOOT WHERE YOU FEEL AT EASE?

I travel wherever my clients need me to be, so if you know you need fresh images for your business, that show the real you and will resonate with your audience, then I’d love to hear from you.


A brand shoot with florist Blooms by Julie creating a bouquet arrangement. Images by London brand photographer AKP Branding StoriesA brand shoot with florist Blooms by Julie creating a bouquet arrangement. Images by London brand photographer AKP Branding StoriesClose of up hydrangeas and roses. Images by London branding photographer AKP Branding StoriesClose up of a floral arrangement. Images by florist brand photographer AKP Branding StoriesFlorist Blooms by Julie drinking tea in a cafe in Baldock. Images by London branding photographer AKP Branding Storiesfemale brand portraits walking and laughing. Images by London branding photographer AKP Branding Stories

But in addition to the photos, I want you to get to know each of my clients, so from now on, when featuring them I’m running mini blog interviews with them, so you can get to love them as much as me!

What first got you into your field?

A love and passion for giving and receiving flowers (the latter less so).  I find floristry so therapeutic, being surrounded by wonderful flowers, and really do feel the flower arranging is something I naturally enjoy, it’s seems to transport me into another world.

What’s your favourite thing about the work that you do?

No two days are the same, and every client is unique, much like my arrangements. I don’t do cookie cutter!!

What is a ‘reality’ of your work that other people don’t realise?

It’s heavy, hard and sometimes downright messy!  Joking aside, people often think it’s all pretty, but lifting heavy buckets full of water and conditioning flowers takes more time than arranging them sometimes.

What’s the best piece of advice you’ve ever been given?

Never give up, you only fail when you stop trying.

Treat every job as a learn

What went well (WIN) what didn’t (LEARN) and what would you do differently next time (CHANGE)

What’s your cocktail / mocktail of choice?

Tom Collins hands down, I can’t take mixing spirits I’m a lightweight lol 😂

You can follow Julie here:

Instagram: https://www.instagram.com/bloomsbyjulie/

Website: http://www.bloomsbyjulie.co.uk

Facebook: https://www.facebook.com/Blooms.Baldock

Until next time,

Amanda x

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