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Brand Photography with Business Coach Lisa Johnson

When I started the Seasonal Edit, Lisa was one of my first clients.  I’d previously worked with her from a coaching perspective and have known her through the wedding side of our respective businesses so was over the moon when she booked, especially knowing how many incredible photographers she has worked with.

Lisa is a force to be reckoned with, but still with a caring approach.  Yes, there is a no BS style, she won’t pander to your excuses and will give you the kick up the behind when needed, but it genuinely comes from a place of caring.  You see, Lisa really does want you to succeed, she wants you to be the best version of yourself and to reach whatever goal you’ve set (and more if she realises you’re playing small!)

I have had a fabulous time photographing Lisa and her growing team, watching her brand and business grow has been an honour (as it is with all my clients).  So I thought, as I’ve been really lax on the blogging this year, (which I will get better at) I would share where we are to date with her shoots.

Before I do though, here is how you can connect with her:

WebsiteGSD Soceity (membership) | Instagram | Facebook | Fabulous 5% (free facebook group)

 

The first shoot we did was actually a mix of some home working images and then family life (although only one of her twins was available, so when we go to Spain in a couple of weeks, we’ll rectify that so that both twins are there!) as it was important for Lisa to show that whilst she is a successful business woman, she does this whilst also having a fabulous family, something that some people starting out may not think achievable.

 

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Next up, Lisa needed some images to represent the travel lifestyle she was having at that time, and still does.  And because of the annual package she is on, we were able to have a quick 1 hour shoot at St Pancreas champagne bar to update her portraits.  Images, that were then also featured in Forbes later in the year.

 

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Then a specific project came up, the Wave Mastermind that Lisa and Jade Jemma (Freedom Zest) were launching, in fact the doors are still open for it I believe, so check it out.  The images this time had a different vibe about it, but that’s the beauty of brand photography, it should be tailored to the need of the business or project.

 

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A week later, Lisa was in front of my camera again, this time in Malta, where a group of entrepreneurs went away for a couple of days just to unwind. No hidden agenda, no set business retreat, just being around inspiring women, eating good food and sitting by the pool.  The added bonus for me, was a few of them booked shoots which I’ll be sharing over the coming weeks and months.  Anyway, I digress, being half Maltese, it made absolute sense to take some more images of Lisa in a place that holds so many fond memories to her.

 

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At the time of writing this, the last shoot I did with Lisa was back at her home, this time to include her growing team as husband Sam and sister Marie joined the business.  Again, if you have a team that are integral to your business, and part of your story, of course they should be included in shoots.

 

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In a couple of weeks, I’ll be travelling to Spain for another shoot and I can’t wait and we have a plan of what we need to capture for the next set of images.

 

“Amanda is my go-to photographer. Captures my brand perfectly, makes me feel at ease being photographed and works quickly. She makes it fun which is what you need! Beautiful photos that really capture who you are as a person.

I’ll never go anywhere else.”

 

Whilst each shoot has been different, each shoot had a purpose, something I really advocate in brand photography.  There is no point having a shoot for the sake of having a shoot.  Brand photography should be part of your business and marketing strategy.  When you know what your plan for the year is, work out the story and messaging behind the plan and then from there you can work out what imagery you need.  And this is why I’m excited to open the doors again to the Seasonal Edit, because I truly believe that photography is a key component of your marketing and this is the perfect way to make sure you are never short on images.

Until next time,

Amanda x

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